Clik here to view.
Top Social Events for the Summer of 2012
Spending of sponsorship dollars are up this year. In fact, a recent study showed that sponsorship spend exceeds pre-recession by 25%. Research by IEG has reported that spending was at 48.7 billion...
View ArticleClik here to view.
How to adapt to the demand economy with real-time consumer data
In today’s demand economy consumers watch your brand’s commercials on fast forward, visit your websites when they want, and “Like” your Facebook Fan pages to learn about promotions. This multi-channel...
View ArticleClik here to view.
How IBM was wrong about social’s impact on Black Friday
As consumers were still recovering from endless meals of leftover turkey, IBM released their annual Black Friday shopping trends report. The majority of the reporting’s they presented came to no...
View ArticleClik here to view.
How Microsoft missed the mark with the Surface tablet launch
It has been nearly two months since Microsoft made their stand in the tablet marketplace with the introduction of the Surface tablet. This new product was also launched alongside Windows 8, and...
View ArticleClik here to view.
How to use real-time consumer data to reach the “true gamer”
Today, consumer data has become a ubiquitous real-time resource. The challenge facing brands now is no longer in finding the data but understanding how to leverage those insights in order to take...
View ArticleClik here to view.
Why isn’t Die Hard your favorite holiday film?
Every year tradition dictates that between Thanksgiving and Christmas there will be at least one 24-hour marathon of a treasured holiday film on a random cable channel. While that channel will most...
View ArticleClik here to view.
Will 1600 Penn get a Second Term?
1600 Penn – NBC’s latest attempt to attract fans of family sitcoms is already receiving mixed reviews across social after an early release of the pilot on Hulu and a special airing after The Voice....
View ArticleClik here to view.
Social picks the winners: 2013 Academy Awards
With the 2013 award season coming to a wrap this weekend with The Academy Awards, we hope you’ve correctly picked who’s going to win in your office pools. At Networked Insights, we always like to...
View ArticleClik here to view.
The Oscars’ most social moments
Hollywood came alive during last night’s 85th Academy Awards ceremony, where the stars wore their best and the industry’s finest were honored. The excitement of the glitz and glamour was in full force...
View ArticleClik here to view.
And that’s a wrap! Thank you for a great award season
From music to films, Hollywood has brought out its finest glitz and glam during this phenomenal awards season. Of course, anytime massive amounts of media dollars are on the table, Networked Insights...
View ArticleClik here to view.
Tracking The Super Bowl Ad Game
The Super Bowl is the convergence of sports, entertainment, and most importantly for us, advertising. Social data plays a critical role in the way viewers (and consumers in general) react to the...
View ArticleClik here to view.
Which ads scored at Super Bowl XLVIII?
Despite the attention on the two teams that battled it out at Super Bowl XLVIII this past weekend, most eyes in the advertising world were focused on the commercial breaks. The Super Bowl is a serious...
View ArticleWill 1600 Penn get a Second Term?
1600 Penn – NBC’s latest attempt to attract fans of family sitcoms is already receiving mixed reviews across social after an early release of the pilot on Hulu and a... The post Will 1600 Penn get a...
View ArticleSocial picks the winners: 2013 Academy Awards
With the 2013 award season coming to a wrap this weekend with The Academy Awards, we hope you’ve correctly picked who’s going to win in your office pools. At Networked... The post Social picks the...
View ArticleThe Oscars’ most social moments
Hollywood came alive during last night’s 85th Academy Awards ceremony, where the stars wore their best and the industry’s finest were honored. The excitement of the glitz and glamour was... The post...
View ArticleAnd that’s a wrap! Thank you for a great award season
From music to films, Hollywood has brought out its finest glitz and glam during this phenomenal awards season. Of course, anytime massive amounts of media dollars are on the table,... The post And...
View ArticleTracking The Super Bowl Ad Game
The Super Bowl is the convergence of sports, entertainment, and most importantly for us, advertising. Social data plays a critical role in the way viewers (and consumers in general) react... The post...
View ArticleWhich ads scored at Super Bowl XLVIII?
Despite the attention on the two teams that battled it out at Super Bowl XLVIII this past weekend, most eyes in the advertising world were focused on the commercial breaks.... The post Which ads scored...
View ArticleHow measuring emotions gives brands more actionable insight than measuring...
Sentiment analysis has been the go-to social listening metric to determine how consumers feel about a brand (with good reason). It’s an easily-understood number that gives managers a quick snapshot......
View ArticleInfographic: Social Media’s Oscars Fashion Scorecard
It’s one of fashion’s biggest nights. While fashion bloggers around the globe are declaring their best and worst dressed celebrities of the 87th Academy Awards, Networked Insights analyzed social...
View Article
